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Build a Great Soak Bundle
3 tips for gifts your customers will love.
Want to make shopping a snap for your customers? Bundle up! Putting several Soak products together is a great way to provide value and sell more stock. Customers don’t have to look for every item individually, it’s all there for them to just pick up and go.
Bundle up better with these smart strategies:
→ 1. Put complementary products together.
Pick a theme based on a specific customer group (knitters, cashmere fans, premium lingerie lovers, etc.) and customize the bundle with their needs in mind.
Our most successful combos are focused on customers who hand-wash (see our Basin Set: Phil basin + large bottle of Soak + Handmaid hand cream) and for those who’d rather use their machines (see our Eco Wash Bag bundle, slim and generous Eco Wash Bags + coordinating bottle of Soak). But really, the possibilities are endless, especially when you include your own products in the mix.
→ 2. Offer a savings / Make it a “deal”.
Price strategically by offering a small savings as an incentive to buy the bundle rather than just purchase individual items. It’s a good way to introduce your customers to new products, increase your average order value and pass along some savings to your customers. Win-win-win!
→ 3. Promote. Promote. Then promote some more.
If customers don’t know about it, they won’t buy it. Most people need to have around 7 interactions with a product before they buy, so promote it everywhere. Talk up your bundle (and all its benefits) on social, in your newsletter, in your visual merchandising, on your website and at the cash.
Bonus! Recipe for a complete Soak bundle.
1 Phil or Minnie basin
1 Full size bottle of Soak
1 Flatter smoothing spray
2 Coordinating Eco Wash bags
Choose a fragrance/color your customers will love, and bundle away!